Plugin: if-so (Used by 2,353 domains)

Personalize any content! Add or replace content according to the visitor’s profile or interaction with the site.

No coding required!

FOUR WAYS TO CREATE DYNAMIC CONTENT

• Conditional triggers – works with every page builder – Watch
• Conditional Gutenberg blocks – Watch
• Conditional Elementor elements – Watch
• Dynamic Keyword Insertion (DKI) shortcodes – Watch

Watch a short video (1:36):

WHY IF-SO?

• Simple to use – No coding is required
• Works with any page builder
• 100% compatible with all caching plugins (no need to disable the cache)
• A simple way to improve engagement and conversion rates
• New! Conditional Gutenberg Blocks and Elementor Widgets

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HOW IT WORKS

All page builder users:

1. Create a trigger
2. Select a condition and set the personalized content version
3. Optional – create more dynamic versions and set the default content
4. Paste the shortcode wherever you want to display the content
   Every time a page with the shortcode is loaded, one of the content versions will be displayed accordingly.

Learn more >>

Gutenberg and Elementor users

1. Select the block or element
2. On the side menu, select the condition to display the block/element

– More about conditional Elementor Elements >>
– More about conditional Gutenberg Blocks >>

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WHICH CONDITIONS CAN BE SET WITH IF-SO?

If-So offers a wide range of conditions. Here are examples of our most implemented conditions.

Most popular

1. Geolocation – Show location-based content (examples >>)
2. Google Ads – Show content based on the user’s search term on Google Ads or related to the Facebook Ad the user was referred from (examples >>)
3. UTM Parameters – Show dynamic content based on UTM parameters or other query strings (examples >>)

More usage examples >>

Geolocation

• City
• State
• Country
• Continent
• Time zone

User Behavior

• Browser Language
• Returning Visitor (pro)
• Device Type
• Logged-in User
• Days Since User Registration (pro)
• Pages Visited (pro)
• Referral Source (pro)
• Browser Type (pro)
• Operating System (pro)
• Number of Version Views (pro)

Date & Time

• Start & End Date (pro)
• Schedule (pro)
• Day of the Month (pro)

Marketing & Advertising

• Dynamic Link (pro)
• Page URL (pro)
• UTM Parameters (pro)
• Google Ads / Facebook Ads (pro)

WooCommerce

• Products in the Cart (pro)
• Products Purchased (pro)
• Units in Stock (pro)
• Total Spent (pro)
• Average Order Value (pro)
• Customer Details (pro)

Integrations (pro)

• WooCommerce Subscriptions
• WooCommerce Memberships
• MemberPress
• WishList Member
• WP Job Manager
• LearDash
• Easy Digital Downloads
• AffiliateWP
• Weglot

All conditions >>

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Built-in stats

Get clear insights into your content performance! See real-time results with a built-in analytics system – how many times each version was displayed and how it affected the conversion rate.

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THE EXTRA OPTIONS THAT MADE If-So THE #1 PERSONALIZATION PLUGIN

If-So is more than just an If-Then personalization solution. We consistently add new features so that no matter what your need is, you will be able to achieve it with If-So.

Audiences (segments)
Assign users into predefined audiences based on the user’s interaction with the site and then show content based on the user’s audience.
Learn more >>

User self-selection form:
Allow users to select the content they will see by assigning themselves to an audience (segment).
Learn more >>

Conditional pop-ups
Create pop-ups that will be displayed based on any If-So condition.
Learn more >>

Custom user profile fields (for logged-in users)
Create a new field in the user’s profile, assign a value to that field, and show content based on the value.
Learn more >>

Dynamic content from CSV
Create and manage thousands of dynamic content versions directly from a CSV file.
Learn more >>

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DYNAMIC KEYWORD INSERTION (DKI)

The Dynamic Keyword Insertion (DKI) option allows you to display values using shortcodes:
* The user’s location: country, state, city, or continent
* A value of a query string parameter
* The user name
* An event time – calculated according to the user time zone

And more… for all DKI shortcodes >>

Examples for Dynamic Keyword Insertion shortcodes:

User’s Country
Display the user’s location: country, city, state, continent, or time zone.

[ifsoDKI type='geo' show='country']

More Geolocation DKI shortcode options >>

Query String DKI
Display the value of any query string.

[ifsoDKI type="querystring" parameter="YOUR-PARAMETER" fallback="Your default value (optional)"]

More Geolocation DKI shortcode options >>

Auto-Local Time Display
Show an event time calculated according to the user’s time zone.

[ifsoDKI type='time' show='user-geo-timezone-sensitive' time='04/25/2022 08:00' format='n/j/o, G:i']

More Geolocation DKI shortcode options >>