Plugin: gtm-ecommerce-woo (Used by 14 domains)

Tracking eCommerce events via Google Tag Manager and DataLayer makes adding new growth channels a straighforward task. Regardless of a number of connected platforms the data quality and events coverage stays the same.

This plugin, once activated, starts pushing standard GA4 eCommerce events into GTM DataLayer. Once the data is there you can leverage Google Tag Manager containers to connect virtually any analytics o marketing platform, even if you’re still undecided on your choice.

To speed up the process, our plugin offers pre-packaged integrations for GA4 and Facebook Pixel. You can be up and running in minutes, bypassing the need for time-consuming GTM configuration. See how it works here:

Check live demo here (perform typical shop activities – add to cart, purchase – to see how events are triggered). This demo showcase all PRO plugin features – FREE version is limited to 2 events listed below.

More information and documentation can be found here.

Example scenarios

1. Analyse eCommerce behaviors and study your sales funnel in Google Analytics 4
2. Get most out of Facebook and Instagram paid campaigns with conversion tracking
3. Optimise your Google Ads campaigns with Enhanced Conversion (requires PRO version)
4. Expand to new platforms with TikTok, Pinterest and Microsoft UET presets (requires PRO version)

Supported events

After the plugin is installed it automatically tracks the following events:

• Add To Cart
• Purchase

Which are a great base for conversion measurements and analysing sales funnels related to cart behavior.

For full eCommerce events coverage, improved handling and professional support, buy PRO version. You can also subscribe to our Tag Pilot Care support service for ongoing assistance, expert guidance, and priority help whenever you need it.

PRO Version

The paid version covers following events:

• view_item_list
• select_item
• view_item
• add_to_cart
• view_cart
• remove_from_cart
• begin_checkout
• add_billing_info
• add_payment_info
• add_shipping_info
• purchase
• user_data

Comes with presets for:

• Google Ads (Enhanced Conversions)
• Google Ads Dynamic Remarketing
• Facebook Pixel (Advanced Matching)
• Microsoft UET / Bing Ads
• Pinterest
• TikTok
• Consent Mode
• Server-side GTM

Additonally, works with 3rd party plugins:

• WooCommerce Brands
• Yith Brands
• WooCommerce Quick View
• WooCommerce Wishlists
• WPC Smart Wishlist
• WooCommerce Multilingual
• WPML
• Polylang

Advantage over alternative solutions

Only one plugin needed

Without a GTM plugin, you would need a separate plugin for each of those integrations. Each plugin can track events differently. They can cause conflicts and slow-down on the front-end

With a dedicated GTM plugin, all data is sent in standardized Google format to Google Tag Manager which forwards events to multiple destination services.

Reporting consistency

A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent across all connected tools.

Google Consent Mode v2

Using GTM and dataLayer allows to build more complex scenarios, such as only processing the data after obtaining user consent. Other plugin directly pipe events into target system no matter if required permission was given or not.